About Us

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Who We are

We are a full-service residential marketing & sales group with deep expertise in the luxury sector. Combining over 20 years of experience executing multi-million dollar real estate transactions, we are uniquely qualified to help you achieve the greatest value for your properties.



Iconic Homes

Fusing the best of our development marketing success and our many years selling luxury real estate, our goal is to position your home in innovative ways that are not generally seen in the single family home market. From niche media outlets to exploiting the over 4,000 agents in our network, we explore every available option to get a maximum return for your home.


Iconic Values


ONE / Conscientious

TWO / Perpetually Growing

THREE / Authentic

FOUR / Innovative

FIVE / Create Value

SIX / Discrete


 Our Team

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Mark Rutstein

Mark is a native South African hailing from a world-renowned family of real estate developers whose projects have included Atlantis and the exclusive One and Only group of Kerzner hotels.

Consistently ranked among the top producing real estate agents, including having been named Variety's "Hollywood's Top Real Estate Agents" for three consecutive years, Mark credits his success to a business built on repeat clients and referrals, serving his clients with the utmost level of dedication, professionalism, and care. Mark's experience working with clients in the entertainment and sports industries in the US and abroad has provided him with the perfect background on which to build his business. As Co-Founder and Partner of Iconic Homes, Mark is deeply committed to the confidentiality of his clients and continues to help high-profile individuals.

He is actively involved in several non-profit organizations and sits on the board for Artists for a New South Africa, as well as for Lalela, an international arts education initiative. For more than two decades, Mark has been proud to call Los Angeles his home and currently resides in Bel-Air.



Adam Phebus

With nearly a decade of experience in the LA luxury real estate market, Adam brings deep knowledge and a vast network to each deal. As partner at Iconic Homes, Adam is responsible for deal strategy and negotiation, while overseeing all aspects of business development, marketing, and operations. Together with his team, he has executed more than 150 transactions totaling over $300 million, including 9 record setting sales. He is trusted to represent A-list clientele across diverse industries including sports & entertainment, tech, investment & development, law, and politics.

Adam’s track record of success can be attributed to his values and mindset; His intense curiosity and creative solution driven approach is underpinned by his unwavering integrity and discretion. A lifelong learner who is always one to seek out a good challenge, Adam is invigorated by complex, high-stakes transactions. When he’s not practicing real estate, Adam thrives on keeping his mind and body active; He can often be found taking courses on subjects such as game theory, or practicing martial arts such as krav maga, the Israeli Defense Force’s self defense system.

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Luxury Estates Director

Mary Beth Sales

Mary Beth Sales launched her real estate career with her manifest passion for helping people at any stage of their lives find their homes, whether first-time home buyers or those experiencing life transitions. Active in her sphere of influence comprising international travel agents, business managers, developers, and finance professionals, Mary Beth specializes in sports relocation and identifying profit-bearing properties, as well as pairs homes with organizations in the recovery industry.

Formerly a sports and entertainment publicist, currently a resident of the Hollywood Hills and always a Saint Louis native, Mary Beth's unique approach to real estate is rooted by a country-suburban heart fueling a shrewd business acumen and a penchant for the finer West Coast urban lifestyle. Mary Beth has been featured in TIME/Money Magazine, AARP and on Entertainment tonight as an expert commentator in public relations and lifestyle.


Creative Director

Maya Shavit

With an elegant eye for aesthetics and divergent thinking, Maya leads all brand development and marketing initiatives of Iconic Homes. As the team’s Creative Director, she oversees community engagement, social media management, strategic content creation, and experiential events.

Maya’s past collaborations with international hospitality groups and lifestyle brands, along with her passion for cultural travel experiences, enable the Iconic Homes team to maintain its vision of luxury lifestyle while giving each of its clients an elevated, personalized experience.

When she’s not practicing real estate marketing, Maya is identifying future travel destinations and planning her next international adventure. A California native at the core and USC alumna, she spends her free time hiking, photographing sunsets at the beach, rooting for the Trojans, and Sunday brunching with friends.

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 What Our Clients Say About Us


— Testimonials —

Mark & Adam worked their asses off and deserve all their future success. They have been 1000% engaged since day one and for that I’m truly thankful.
A big thank you to Mark and Adam. It took a lot of tenacity to stay the journey, and you both did an absolutely amazing job. Frankly, I leaned on you more than I should have at times, but you never gave up. You guys are an A team!
I would not currently be a homeowner if not for Adam and Mark. As a first-time buyer, the whole process seemed very daunting, but they made it completely effortless from start to finish. They immediately understood what I was looking for in a home and consistently showed me options that reflected my taste, budget and needs. They opened my eyes to areas and amenities that I would not have otherwise known about or considered, and I will be forever grateful. During the search and subsequent purchase, I always felt supported and encouraged, and they really went to bat for me when it came to negotiating the terms of the sale and close. They walked me through inspections and contracts and could not have been more patient in explaining every aspect of the purchase. Adam are Mark showed thorough expertise when it came to the laws, and minutiae of the purchase and even did extensive research into the specific local and environmental laws and potential drawbacks I needed to consider. It was clear they wanted me to be as informed as possible and always encouraged me to make the best investment. They always made me feel like they were in it for me and on my team. They are completely and utterly professional, and also a joy to be around. What could have been a very stressful period and process was instead the most fun. Adam and Mark are the absolute best.
— KA (Playa Del Rey)
Adam Phebus & Mark Rutstein are nothing less than exceptional! They are patient, caring and extremely knowledgeable, and on top of it, they are incredible negotiators. They really look out for their clients, only wants the best for them, and do everything in their power to ensure this. Their only concern is their clients happiness, nothing else matters. My experience with Adam & Mark, was nothing short of amazing, they were by side every step of the way, from start to finish and always available when I needed them, and ever so happy to oblige. I could never have bought my home without them. Everyone that I have referred to them has been blown away as well, and can’t thank me enough for the introduction.
— GP (West Hollywood)